Cookie Policy

In accordance with EU legislation that comes into effect on 26th May 2011, this site is giving users the choice of whether or not they wish cookies to be used to store Functionality, Web Session and Customer Tracking data. If you decline the use of cookies, then this site may not function as expected. If you do decline their use, we ask that you do not use this site (at present we are unable to offer a cookie free site, so cookies may still be used). However, please contact us by phone on 0121 472 1541 or email us at if you have any questions or problems.

What are cookies?

Cookies are small files of letters and numbers. These files are either stored in the memory of your computer or other device such as mobile phones or tablet devices (these cookies are generally known as session cookies) or are placed on the hard drive of your device (generally known as persistent cookies).

Cookies are created when you visit a website or other service that uses cookies. Cookies are commonly used to help the user’s browsing experience and provide more information about the user’s experience and interests. This information is generally used to make content, services and advertising more relevant and useful during future visits.

For more details about cookies and details of how to delete and disable cookies you can visit and also see our section on more information and turning cookies off below.

To find out more about the new rules on cookies, visit

What cookies are on

The cookies on our websites generally fall into the following categories: Functional and Analytical cookies

Functional and analytical cookies

Analytical cookies

Analytical cookies allow us to recognise and to count the number of visitors to our website, to see how visitors move around the website when they are using it and to record which content viewers view and are interested in. This helps us to determine how frequently particular pages and advertisements are visited and to determine the most popular areas of our website and/or services. This helps us to improve the service which we offer to you by helping us make sure our users are finding the information they are looking for, by providing anonymised demographic data to third parties in order to target advertising more appropriately to you, and by tracking the success of advertising campaigns on our website.

Functional cookies

Functional cookies relate to the functionality of our websites and allow us to improve the service we offer to you through our websites, for example:

  • by remembering that you have signed up to view a particular type of content;
  • by allowing you to carry information across pages of our website to avoid you having to re-enter information;
  • to allow you to access stored information if you have registered with us;
  • by recognising your preferences when you return to our website(s);
  • by enabling us to serve the appropriate regionalised service relevant to your location; or
  • by ensuring that any adverts which you view on our website are not repeated within a short space of time.

What cookies do we use?

Cookie Name Use Expires


This cookie is created when you click the "Accept" button on the message bar at the top of the page informing you of our use of cookies.

14 days from set/update.


This cookie helps us determine the number of unique visitors to our website.

2 years from set/update.


This cookie helps us determine the referral method for people visiting our website. This helps us to analyse the traffic arriving at our website and to determine which are the most popular routes (e.g. direct, search engine search, email link).

6 months from set/update.


We use this Google Analytics cookie to help us to record the length of individual sessions from our users on our website. Each time you move to a new page within our website within 30 minutes of arriving the cookie updates so that we know that you are still actively using our website within a single session.

30 minutes from set/update.


Similar to _utmb, we use this Google Analytics cookie to help us record the length of individual sessions on our website.

On end of session.

Please note: We are not responsible for the content of external websites.

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